Strategy, Identity

Home365 aims to transform how people experience investing in real estate by making it passive, predictable, profitable and accessible to all.

Our challenge was to bring more clarity to who Home365 are and what they do, and to strengthen the brand by creating emotional relevance, building credibility and generating appeal for key target audiences. Their digital experience needed to better reflect their offer and communicate their unique approach that combines cutting-edge AI with a personalised, local service.

With the sector traditionally blighted by false promises and a lack of transparency, we partnered with the leadership team to produce a brand that authentically captured its defined personality traits, evoking confidence, calm and reliability.

Role

Design Director

Credits

Design Director, Joel Smith

UX Director, Sahin Gumus
Senior Designer, Anya Mooney
Junior Designer, James Hopkinson
Strategist, Natascha Topol

Project Manager, Melissa Aiello