Product Design

We collaborated with the Product and Engineering teams to create a news app experience that feels rich, compelling and dynamic in order to promote habitual use.



As one of the first teams to work with an updated brand identity, a key aim was to also stress test and inform guidance on this new look and feel.

The sprints produced a design system that offers efficiency when scaling the design and flexibility to adjust the experience for different users.

Role

Design Director

Credits

Creative Director, Jon Hewitt
Design Director, Joel Smith
Senior Designer, Sahin Gumus
Creative Technologist, Toby Milner-Gulland

Motion Designer, Guy Wolstenholme
Project Manager, Emily Evans