Naming, Strategy, Identity, Print Design, Launch Video

Working closely with its marketing team, we partnered with TikTok For Business on the launch of Joy Riders, TikTok's first ‘client council’, designed to collect invaluable feedback from its largest customers. Our brief was to create a brand that expressed TikTok’s mission to ‘inspire creativity and bring joy’.

The visual identity for Joy Riders was built from the dots of the TikTok For Business brand and inspired by the TikTok app and its unique editing effects. We created a bold and joyful look and feel which remixed TikTok For Business, and also represents an arena where the collective’s views can ‘clash with kindness’.

Role

Lead Designer

Credits

Creative Director, Jon Hewitt
Lead Designer, Joel Smith
Designer, Tom Dixon
Animator, Glen Yeoh
Strategist, Andreaa Kerwatt
Project Manager, Ling Jin