Identity, Creative Technology, Motion Principles

Working with the BBC’s Voice & UI team, Marketing & Audience and UX&D teams to design a brand identity for ‘Beeb’ — the world’s first ever public service AI assistant. Our task was to develop a visual and non-visual identity fit for a multi-modal product, which brings to life Beeb’s persona in ways that are distinctive, memorable and unmistakably BBC.

With Beeb’s positioning — ‘An exchange beyond words’ — as a foundation, we set to work developing an identity that promotes it as a compelling destination for discovery and a source of support and information for a broad spectrum of audiences. Deliverables included were behavioural principles, as well as audio, static and motion assets, guidelines and examples that demonstrate the identity in use.

Role

Lead Designer

Credits

Creative Director, Jon Hewitt
Lead Designer, Joel Smith
Creative Technologist, Toby Milner-Gulland
Motion Designer, Glen Yeoh
Interns, G Cha, Dean Rands

Project Manager, Emily Evans