DESIGN DIRECTOR, MOVING BRANDS
United Nations, Safe Water and Sanitation for All
Strategy, Campaign Planning, Campaign Creative, Identity
Sanitation & Water for All are a global alliance of over 280 national governments, donors, civil society organizations and other development partners. Together they are working to achieve universal access to water supply and sanitation (UN Sustainable Development Goal 6).
Our brief was to develop a communications strategy and campaign for 2022, aiming to increase the political visibility and prioritization of water, sanitation and hygiene. Everything was on the table.
Working closely with SWA, we explored the inequity of access to clean water and how this ties in with other themes such as race, gender, climate and beyond. We agreed it should be defined as a matter of social and economic justice.
Rooting the narrative in the opportunity to deliver justice, we started at the notion of taking something for granted - as so many of us do when it comes to water. By using the very moments that go unnoticed to our advantage, we sought to bring real action stories to life to invoke immediate commitment and action.
We designed a striking guerilla takeover campaign to pop up within the toilets at global conferences, carrying our core message that ‘Justice Begins Here’. Its bold, high-impact look and feel match the urgency of the cause. The first of these installations was launched at a global water summit, leading people to a microsite which housed a film and ways to take action.
The social hashtag reached 317,000 people, including retweets from UNICEF and the UN Secretary-General's Envoy on Youth, Jayathma Wickramanayake.
Role
Design Director
Credits
Creative Director, Luke Acret
Design Director, Joel Smith
Senior Designer, James Burbidge
Designer, Rianne Jones
Animator, Marsio Bellizzi
Strategist, Christina Anne-Kyosti
Project Managers, Alice Conway, Carrie Ellingson
United Nations, Safe Water and Sanitation for All
Strategy, Campaign Planning, Campaign Creative, Identity
Sanitation & Water for All are a global alliance of over 280 national governments, donors, civil society organizations and other development partners. Together they are working to achieve universal access to water supply and sanitation (UN Sustainable Development Goal 6).
Our brief was to develop a communications strategy and campaign for 2022, aiming to increase the political visibility and prioritization of water, sanitation and hygiene. Everything was on the table.
Working closely with SWA, we explored the inequity of access to clean water and how this ties in with other themes such as race, gender, climate and beyond. We agreed it should be defined as a matter of social and economic justice.
Rooting the narrative in the opportunity to deliver justice, we started at the notion of taking something for granted - as so many of us do when it comes to water. By using the very moments that go unnoticed to our advantage, we sought to bring real action stories to life to invoke immediate commitment and action.
We designed a striking guerilla takeover campaign to pop up within the toilets at global conferences, carrying our core message that ‘Justice Begins Here’. Its bold, high-impact look and feel match the urgency of the cause. The first of these installations was launched at a global water summit, leading people to a microsite which housed a film and ways to take action.
The social hashtag reached 317,000 people, including retweets from UNICEF and the UN Secretary-General's Envoy on Youth, Jayathma Wickramanayake.
Role
Design Director
Credits
Creative Director, Luke Acret
Design Director, Joel Smith
Senior Designer, James Burbidge
Designer, Rianne Jones
Animator, Marsio Bellizzi
Strategist, Christina Anne-Kyosti
Project Managers, Alice Conway, Carrie Ellingson
